Amni Hidayah Mohd Tauffick

Amni Hidayah Mohd Tauffick is a senior business and commercial leader, strategist and deal-maker with over 17 years of experience across business development, corporate strategy, commercial negotiations, deal structuring, stakeholder management and strategic communications.

Her career spans leading organisations including PETRONAS, Deleum Berhad and Gas Malaysia Berhad, as well as other multinational corporations, public listed companies and private enterprises. This breadth of experience has given her deep exposure to complex business environments across the energy, oil & gas, consulting and corporate sectors. Throughout her career, she has worked closely with government agencies, regulators, national oil companies, MNCs, investors and industry stakeholders, building strategic relationships, aligning diverse interests, facilitating collaboration and identifying opportunities for business growth.

Amni holds a BA (Hons) in Economics from Durham University, United Kingdom, providing a strong analytical and economic foundation that complements her extensive practical experience in strategy, commercial management, business development and deal-making.

Amni brings particular strength in stakeholder management, negotiation and deal-making. She has been involved in complex, high-stakes commercial negotiations and strategic engagements, working across multiple parties to align interests, manage competing priorities and develop commercially viable outcomes. Her experience encompasses commercial strategy, pricing, deal structuring, contract negotiations, business development and strategic partnerships.

She has also played a key role in developing and executing business growth strategies, including establishing new business units, identifying market opportunities, developing strategic partnerships and supporting organisations in expanding their local and international presence. Her experience working closely with Boards and senior leadership teams enables her to bring both strategic perspective and practical commercial insight to business challenges.

A key strength of Amni's approach is her ability to connect people, strategy and opportunity. She understands that successful business outcomes require more than sound strategy; they require the ability to build trust, influence stakeholders, navigate complex environments and translate opportunities into actionable commercial solutions.

As a consultant, Amni provides practical, commercially grounded advisory across business strategy, commercial strategy, deal-making and negotiation, business development, strategic partnerships, stakeholder management and market expansion.